New Mercedes-Benz Museum
Stuttgart/ 1999 – 2006
The Mercedes-Benz Museum Stuttgart set standards for brand museums as it interweaves past and present of the car manufacturer with the cultural and political history of Germany, the origin of the brand. In an extensive chronicle that leads through myth rooms and collections the car exhibits are in the foreground, telling the story of motorised mobility from its invention until today. hg merz architekten museumsgestalter was commissioned before the architecture competition to curate the development of the museum. The chosen architectural design and the museological concept were harmonised. Content development, research, analysis of the vast Mercedes-Benz archives, exhibition and graphic design, media concept and planning as well as overall coordination of architecture and museum planning were executed in close collaboration with client and architects.
- Mission: Content development, preparation of the architecture competition, museum concept, exhibition design, media concept, visual communication, text editing
- Client: DaimlerChrysler Immobilien GmbH
- Year: 1999 – 2006
- Area: 16,500 sqm